Domain Name Selection: Domain
name – this is the one that defines you and your business entity in an online
world, so it is pretty important to take special care of as once you selected
the name and starts working towards making it a brand, it is not easy to change
it for one-to-many reason. The domain name will establish your identity on the
internet, providing your potential customers as well as surfers an address to
come, visit, buy (if you are into an e-commerce business), chat and do a lot
more. Remember, selecting a long big name or name other than your proposed
business nature does not make any sense as for online public, your domain name
is everything, so better select it properly, make sure it will not be so long,
as long words often ends in confusion.
You’re
done with domain name selection, now what next, the next point to consider is
to select hosting provider – youhave the full authority to
choose whatever
the hosting provider you like, but also see as well as check that which hosting
provider fulfils your all needs, say suppose, one hosting provides you
guaranteed 99.99% uptime but other not, then what’s the benefit to opt for.
Similarly, if one hosting provider provides you 24 by 7 customer care help and
other not, then the same thing strikes, it is often quite possible that one
offer you better options then from others, but in short, it is you to decide
which hosting provider comes up with all what I required for mine online
business.
If you are planning to run an
e-commerce store, then in most of the cases, you need not to
worry about hosting provider thing, as these days; there are plenty of
companies out there who are tended to offer you browser-based stores with full
support, even more than that, based totally on your requirements. Examples include Shopify, Big Cartel, CubeCart, Monster Commerce, Shopping Q, Actinic,Mals E-Commerce, ClickCartPro and Spreadshirt. These all offers your different plans and
pricing you can opt for, plus you need not to worry about any of hosting issue
either with them.
Design your online business: You had
decided your domain name, selected your hosting provider, set-up everything on
basic level, what next now? Now, this is the stage to design your online
business. If it is a mere website, then you can simply opt for content
management systems like WordPress, Joomla, Drupal and others (there
is a huge list).
But, if
you are design an online store (e-commerce store), you have to consider how
many products you wish to display, the types of products, how many pictures of
products you want to display, pricing of items, discounts, shipping and even
the ability to input information on your products that may include: item
number, category, product ID, description, price, weight (for applicable for
shipping rates).
Payment Tools: Online
payments, product checkout plays a key role in an online business these days,
reason is simple, the internet vendor can’t wait long to get the money for the
products they sell out, so in order to make things happening and in quick way,
it is very important to set up a payment tool, one single can also work. The
vendor can start with services from PayPal and American Express, although there
are plenty others who are in the same run, offering the service.
Vendors
accept PayPal overseas also giving the vendor an ample choice to make its
online business global, offering its full range of services in about 20+
countries. PayPal charges a 3.9 percent transaction fee for international
sales, plus another fixed fee based on the currency received. For more sophisticated
exchanges you can opt for American Express. And, while doing the business
globally do remember that currency rates can fluctuate dramatically and
required more complicated accounting.
You are
wondering that do I done everything to have the grand opening or still
something left, the answer is Yes, there is still something left but this time
in marketing and advertising front.
Advertising: You would be definitely in very concise
budget, so how you do advertising, as you even can’t neglect it either, you can
opt for Google AdWords – one of the good way, but not limited to – the second
one you can opt for StumbleUpon Paid Discovery (this one I like most) – as I
feel, this one gives more better results as compared to Google AdWords. But,
well there are plenty of other ways either you can opt for advertising but all
varied totally according to your own budget. Even, more there are sites like buysellads.com,
buyads.com – you can opt there, as these sites gives you plenty of sites
options together in which you can select for Advertising totally as per your
own budget.
Marketing: Done with advertising, but still don’t want
to left any stone unturned, so want to give marketing too an equal importance,
as an equal importance, you can do this by offering giveaways, discounts, talk
with other vendors and ask them to give your product as free or talk with
magazines, newspaper and ask them to write about you. There are huge options
for this either, but important is how you make the selection. A well selected
marketing technique gives you a much better return.
