Opening a Facebook page takes
seconds only. A lot of people want their page to be verified. But honestly,
most people don't know how page verification works. Frankly speaking, there are
no rules specific to this.
Facebook verification is
currently only eligible to impressive pages or people only. If you have an
effective or impressive page, you will be eligible for a verification. When you are
eligible, at the top of the page, there will be a notification stating
"Your page is eligible for verification, click here to apply." If you
follow the link, you will be asked to submit several documents to verify. The
whole process takes about a week and after that, you receive a blue
verification badge.
Even though there is no hard and
fast rules specified to get a page verified, you can focus on some key points.
Note that, none of these are recommended or endorsed by Facebook, they are my
personal opinions. The most important factor, in my opinion, is engagement.
Engagement refers to the amount of users and their interaction. This is very
important because this determines whether your page is important or not. To get
verified, you must get Facebook's attention. And to do that, this is an
important factor.
Category is also an important
thing to consider. If the category is Public Figure/Actor/Musician, then it
will be easier to get verified. Or, if you have a very popular website, or if
you are popular on the internet elsewhere, this can help in getting attention
from Facebook. The important question to ask here is, is it important enough to
get a verification? In most cases, I have seen that Facebook puts emphasis on
that.
For example, you may have seen
some pages with millions of fans with no verification, and some with a few
thousand but with verification. This happens due to importance, rather than
influence. If it's about a Public Figure, then it is likely to get verified
very easily, not considering how many fans it has. On the other hand, if it's
"Just for Fun", then it may not get verified even with a million
fans.
Other than that, there is no real
way to apply to Facebook. You will have to be patient. Another important factor
to consider, is time. If you're page is new, it will likely take more time,
unless it's about a Public Figure, like a Politician. On the other hand, if it
is a few years old, it can be given more priority than the others. But like I
said, this information I'm providing, is based on my personal analysis. Because
Facebook has not revealed how their process works, and they won't likely do it
either.
If you're concerned about
audience reach, then let me remind you that, verified pages don't have any
particularly higher rate of audience reach than non-verified ones. So, the
entire verification is not really an important factor to reach more audience. But
it will certainly help to gain more brand value and audience trust. But in my
opinion, it's not that necessary.
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