LinkedIn Marketing Tips
LinkedIn marketing tips are now of
great interest to marketing successfully. This is because marketers are
scrambling to make LinkedIn their new focus.
Why?
In the last year, LinkedIn has
doubled in size. This is where serious business people go to connect with one
another and do serious business, without all the frills or nonsense other
social media platforms demand.
The average income per user on
LinkedIn is now over $100,000.00. You read that right; over $100,000.00. The
conversations that occur on LinkedIn are aimed at partnerships and sales versus
funny pictures and birthday wishes.
Few power tips to market your business on LinkedIn
1.
Your Profile Says It all: If you want
to draw the right people to your profile, you must set it up correctly. Too
many marketers, small business owners and entrepreneurs fail to complete their
profile. This is a big mistake! Your profile is at the heart of your business
or brand. When people search your name they will be looking for rock solid
information about you.
2. Connect With As Many People As YouCan: Many business types prefer LinkedIn searches to desk, as they can get a more complete picture quickly about someone they might want to hire. There are over 85 million people on LinkedIn so you can easily siphon leads daily. That's also lot of people that you can network with and just the right profile will net you ongoing work if you want it.
3. Customize Your Website: Customizing your website adds a touch of class and professionalism to your profile. It looks so much better than having a link that says "My Website". In order to customize your website you select the other tab, add the name of your site and the link address. This way your link appears as a unique name rather than 'my website', a simple way to stand out on LinkedIn.
4. The Power Of LinkedIn Groups: This is possibly the most important and powerful tool on the LinkedIn platform. You join a group that is related to your niche. LinkedIn groups become mini social networking platforms in their own right. In these groups you can spread your message and connect with people who can help you take your business to a new level.
5.
Expand your search ranking: The
world is your oyster on LinkedIn. People are constantly searching for industry
experts, freelancers and other business owners. Targeted and specific
information in your profile will make it easy for people to find you.
These LinkedIn marketing tips can do
wonders for your business so consider using these tips today and stand out
quickly.
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