Google AdSense provides
revenue-sharing to all size websites who place ads for goods and services.
These ads are relevant to the content on the site, and targeted at the site's
users. A small amount is paid to the site owner when the ad is clicked on.
Google's main source of revenue
is earned by allowing advertising on their search result pages. This source is
called AdWords, which is a pay-per-click marketing form. These ads, called
Sponsored Results, are above the list of organic results, and on the right
margin of the page. Advertisers with AdWords pay per click in this system,
which is based on auctions for which the highest bidder with the highest
quality ad gets the first spot.
The very same AdWords can be
displayed on an independent website by the program, AdWords. The owner gets approximately
68% of the click, with Google receiving the remainder.
Simply put, the website owner
displays the ads and gets paid when people click the ad (and sometimes view
it).
The per-click commission is
dependent on how much the advertiser rate is for the particular ad. These
earnings range from 2 cents to $15 per click, with the majority being under $1.
Google does not disclose a range or estimate because of the organic nature of
the structure.
This being said, some topics do
pay more. Highly competitive keywords such as: make money, sex, etc. can earn
more per click because of the high search count. The more competitive the
keyword results are the more advertisers will pay.
Google does not reveal how much
the owner receives for each ad, but the overall total earned can be viewed at
any time. You can do the math to get a per-click average for a set time period.
First you will need to make an
AdSense account. Then associate this account with your Custom Search Engine
Account. Follow this process:
1. Go to AdSense and sign in.
2. Click on My Ads in
the upper left corner.
3. Create a new Ad unit: Go to Content>Ad
Units, and click the + New Ad Unit button.
4. Name the ad unit. Standard
formatting is best for managing data.
5. Pick a size.
6. Set the ad type.
7. Create a Custom channel. This
allows ad grouping and location on the page.
8. Create the ad style. Best
practice is to make it go with your website.
9. Click the Save and Get Code button
to receive the HTML code for your site.
10. Paste the code in your site's
HTML development area. If you need help, visit Google's code implementation
process.
If you're looking for a good contextual advertising company, I recommend you try Clicksor.
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