Friday, 23 January 2015

6 Easy Tips for Building An Email Marketing Campaign!

Email marketing is an indispensable tool in business today. It lets you maximize every visitor without costing you the dollars that go into other marketing channels. Hence, building a list is important to every type of business. However, you do not want to end up in the spam box or be known as the company that badgers people with unwanted emails.
This article covers the 6 tips to help you build an efficient email marketing list; one that will convert.
Asking website visitors to sign up for newsletters is one of the best ways to populate your email marketing list. Many-a-times, customers want to register with your site, but are deterred by a lengthy sign-up process.
The sign up should be quick; it should take not more than a few seconds. You should ask only the information that is absolutely necessary for your business. If you include page-after-page, don't be surprised to have them leave half way. Put the sign-up form in a place where it can be easily seen or integrate it with the shopping or contact form.
More members on your email marketing list mean greater exposure for your business. Therefore, do not restrict yourself to collecting contact information through the sign up process. You can collect email addresses by placing contact or feedback forms at the checkout counter in your retail place. You can also do the same through social media channels.
I know this tip sounds like it shouldn't be here, but marketing is all about making your customers believe that everything is about them; it is for them and by them. With an option to subscribe people won't mind giving your business a try because they know that should anything get ugly, they can always move away. If you don't allow it, they might never sign up.
Incentives in the form of freebies, free reports, discounts, sweepstakes, and contests are a great way to attract customers to sign up for your mailing list.
In many cases, despite offering an incentive, you might not get many people to sign up for your mailing list. Today's customers like to be informed before they make a buy or set up a relationship and the internet supports it. You should give customers a brief on what they will receive once they sign up. This includes what email communications they will receive and how often.
An email address is after all a contact detail. To add, the sign up process might need customers to give other personal details. Many customers are wary of their private information being misused. You should guarantee customers that their contact information will only be used for email communications and that it will not be used or misused without their permission.
So, without wasting time any further get started with building your email marketing list.

Building an email list is not going to be easy. It takes time and effort to pinpoint those people who are truly interested in your business and willing to receive information on the products and services you have on offer. However, once you have this tool in place, you won't have to look back to others.


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