Email marketing is an
indispensable tool in business today. It lets you maximize every visitor
without costing you the dollars that go into other marketing channels. Hence,
building a list is important to every type of business. However, you do not
want to end up in the spam box or be known as the company that badgers people
with unwanted emails.
This article covers the 6 tips to
help you build an efficient email marketing list; one that will convert.
Asking website visitors to sign
up for newsletters is one of the best ways to populate your email marketing
list. Many-a-times, customers want to register with your site, but are deterred
by a lengthy sign-up process.
The sign up should be quick; it
should take not more than a few seconds. You should ask only the information
that is absolutely necessary for your business. If you include page-after-page,
don't be surprised to have them leave half way. Put the sign-up form in a place
where it can be easily seen or integrate it with the shopping or contact form.
More members on your email
marketing list mean greater exposure for your business. Therefore, do not
restrict yourself to collecting contact information through the sign up
process. You can collect email addresses by placing contact or feedback forms
at the checkout counter in your retail place. You can also do the same through
social media channels.
I know this tip sounds like it
shouldn't be here, but marketing is all about making your customers believe
that everything is about them; it is for them and by them. With an option to
subscribe people won't mind giving your business a try because they know that
should anything get ugly, they can always move away. If you don't allow it,
they might never sign up.
Incentives in the form of
freebies, free reports, discounts, sweepstakes, and contests are a great way to
attract customers to sign up for your mailing list.
In many cases, despite offering
an incentive, you might not get many people to sign up for your mailing list.
Today's customers like to be informed before they make a buy or set up a
relationship and the internet supports it. You should give customers a brief on
what they will receive once they sign up. This includes what email
communications they will receive and how often.
An email address is after all a
contact detail. To add, the sign up process might need customers to give other
personal details. Many customers are wary of their private information being
misused. You should guarantee customers that their contact information will
only be used for email communications and that it will not be used or misused
without their permission.
So, without wasting time any
further get started with building your email marketing list.
Building an email list is not
going to be easy. It takes time and effort to pinpoint those people who are
truly interested in your business and willing to receive information on the
products and services you have on offer. However, once you have this tool in
place, you won't have to look back to others.
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